8 July 2011
How can communication be used as an integral part of human development projects — from poverty alleviation to social and environmental programmes?
Communication for Development (C4D) was the topic for a two-day workshop at UN House in Almaty, July 4-5, attended by 14 local journalists and UN agency staff. The workshop organized by UNESCO Almaty Office jointly with the Department of Public Information in the Republic of Kazakhstan.
The workshop began by examining how C4D differs from other types of communication—journalism, corporate communication/public relations, and internal communication in an organization. Participants studied a range of C4D techniques that focus on individual-level, community and social change. These included diffusion of innovations, social marketing, entertainment-education, media advocacy and social mobilization.
On the second day, participants worked in groups to design C4D strategies to address three key issues in Kazakhstan—domestic violence among internal migrants, littering in mountain rivers in the Almaty region, and reviving traditional carpet-weaving in Southern Kazakhstan to alleviate poverty.
Permanent link: http://en.unesco.kz/communication-for-development-workshop